I’ve been dipping in to the level of sophistication of TikTok advertisers and I’ve been decidedly underwhelmed.

No doubting that advertisers have scurried over to TikTok to salvage conversions from the impact of iOS14.5 on Facebook Advertisers in particular, but, I think many of these advertisers are kidding themselves that TikTok is working and they have to rely on the data that TikTok gives them, rather than the right data from a properly implemented TikTok pixel and correct tracking.

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